Rohaina Hassan

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I'm a Los Angeles-based creator and producer. I work in tech and online media by day and in my free time produce creative projects. Passionate about storytelling, I explore and create spaces for unique narratives to flourish and resist through Undertone Collective. Inspired by my Pakistani-American background, you can catch me on the airwaves spinning golden desi honey as Noor Jadoo, or channeling the strength of the women before me through my writing and photography on